When posting an Ad on a Social Media site or on the website/conference site we might be attending. It is important to find a theme. If it is a specific Holiday or if the conference is related to an event or style. Finding the right background is key. Wither the Ad is going to be bright or colorful or If the Ad is more soothing or calm. The background is key to making the Ad work. Some Ad’s, like back-to-school Ad’s also need to have a background of encouragement. Showing students, the importance of a higher education. There is a lot of steps in producing an Ad for an event. With a strong background, it draws the viewers attention which allows them to continue to pursue our Ad’s in the future.